Fresh, thoughtful journalism and creative works produced by students
of the School of Art, Communication and English at the University of Sydney.

The genius behind Aldi

The Genius Behind Aldi delves into the world of the popular and beloved supermarket chain, Aldi. As one of Australia’s supermarket giants, Aldi has...

Claudia Sobral

I’m Claudia, a second-year Law and Arts student majoring in Media Studies at The University of Sydney. I have always been fascinated by marketing tactics and the way businesses can study consumer behaviour and tailor their marketing so specifically to influence purchasing decisions. Though I had no prior experience with recording audio or creating a podcast prior to this, I was inspired to create this piece when I noticed my Mum’s unhealthy obsession with Aldi. From there, it became one of the most fun and rewarding projects I’ve ever completed, and one I am truly proud of.