I’m Claudia, a second-year Law and Arts student majoring in Media Studies at The University of Sydney. I have always been fascinated by marketing tactics and the way businesses can study consumer behaviour and tailor their marketing so specifically to influence purchasing decisions. Though I had no prior experience with recording audio or creating a podcast prior to this, I was inspired to create this piece when I noticed my Mum’s unhealthy obsession with Aldi. From there, it became one of the most fun and rewarding projects I’ve ever completed, and one I am truly proud of.