The Genius Behind Aldi delves into the world of the popular and beloved supermarket chain, Aldi. As one of Australia’s supermarket giants, Aldi has been incredibly successful in gaining the attention and trust of Australian consumers. But, the million dollar question remains: Why are people SO obsessed with Aldi? Follow along as I peel back the layers behind this genius business model to uncover how this store has gained a cult-like following.
Fresh, thoughtful journalism and creative works produced by students
of the School of Art, Communication and English at the University of Sydney.